LEAN MEAN FIGHTING MACHINE

Working with inventors, entrepreneurs and SME’s brings a variety of projects to our door but sometimes we get a request that is slightly more unusual than others. This was the case with London based advertising agency, Lean Mean Fighting Machine (LMFM) who approached Cubik with a rather unusual and somewhat urgent challenge.

They had put forward an idea to their client for a camera attachment that could be mounted on a hairspray canister to use during London Fashion Week. Their client had loved the idea and they needed a ready to use product, on location, within 3 weeks as part of their latest advertising campaign.

LMFM provided us with hand-drawn sketches and basic prototypes using hacked cameras. Following an initial investigation, we quickly established the products essential functions and aesthetics.

With such a tight deadline to complete the project, we headed straight into the design phase and were responsible for designing the enclosure, electronics, and software. To ensure the project progressed quickly, we formed clear lines of communication, a project work plan, and opportunities for quick design revisions. Once finalised, the project was passed over to our production team who carried out a batch build of 25 units.

SprayCam was used successfully at London Fashion Week and Paris Fashion Week by the client. The completed product can be easily exchanged between canisters by the stylists to capture the excitement and behind the scenes action of the event. With help from our local approved partners we were also able to incorporate the clients visual branding within the timescales.

Cubik relish the opportunity for creative thinking, particularly when an idea needs to be executed quickly with little information to work from. SprayCam demonstrates perfectly not only the expert knowledge and skills of our team but the resources of the local electronics industry. If you have got an idea for a product, however unusual, we’d like to hear about it.